Practical resources for authority beyond your employer.
Use these guides to build physician-controlled sources, understand how search and AI systems interpret them and strengthen the professional record that can follow you.
Assess the foundation
How to Google Yourself as a Physician
Review branded search results from a patient’s perspective.
How to Evaluate Your Google Business Profile
Understand access, accuracy, contact information and employment-change limitations.
How Physicians Should Use LinkedIn
Build a profile that represents your career—not only your current job.
How to Own Your Professional Domain
Choose, secure and maintain a durable professional address.
Monitor the public record
How to Monitor Your Online Reputation
Review reviews, directories, search results and profile accuracy.
When You Leave a Hospital
Understand which digital assets may disappear or stop helping you.
Physician Digital Transition Checklist
Prepare contact, content and profile updates before a move.
How AI Search Sees Physicians
Check whether current assistants describe you accurately and independently.
Separate identity from practice location
Personal Website vs Practice Website
A practice site represents where you work; a professional site represents who you are.
Digital Presence Checklist for Employed Physicians
A repeatable review for domains, profiles, content, search and portability.
Being findable through a hospital is not the same as being understood independently.