Keep AI’s understanding of your authority current.
Independent authority is not a one-time launch. Review what search and AI systems can find every 6–12 months—and whenever your role, location, contact information or professional focus changes.
See what patients and colleagues see
Search your name
Use a private browser and review branded searches for your name, specialty and city.
Search by expertise and geography
Try specialty, procedure and condition searches that a patient or referring physician might use.
Review AI descriptions
Ask major AI systems who you are, what you do and where you practice. Note inaccuracies or outdated details.
Confirm that the foundation still belongs to you
Domain
Verify registration, renewal, login access and contact details.
Website
Review every page, broken link, analytics signal and contact pathway.
Profiles
Check LinkedIn, Google presence where applicable, academic profiles and physician directories.
Authority
Add recent publications, awards, appointments, media, talks and educational work.
Digital presence maintenance checklist
Search
Your name; specialty + geography; key procedures or conditions.
Verify
Google results, Google Business Profile where applicable, LinkedIn and website.
Audit
Broken links, recent reviews, physician directories, AI answers and analytics.
Update
Publications, awards, media, appointments, expertise and professional information.
Protect
Domain renewal and independent administrative access.
Small updates keep your authority accurate and portable.
AI should understand the physician you are now—not a stale version preserved on an old employer page.